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Article by Toydawg - Guru marketing manager for
adult mall programs
Toydawg is often called upon to help people market
their affiliate store programs. He has a lot of
good advice to share about promoting your adult
mall or affiliate store. Toydawg says, "More often
than not, affiliates don't realize throwing up a
link and calling it "sex toys" isn't the best way
to market a store."
In this article, Toydawg talks about the importance
of qualifying a customer to your adult mall. What
that means is tell them exactly what you are giving
them. Don't mislead them into thinking it's just
another picture or video gallery. Don't be afraid
to blatantly label your affiliate store. "You want
them to come and shop on their terms, not to be
disappointed that they thought it was a stream or
a gallery. Use text like "Purchase DVDs Here," "Shop
for Sex Toys," "Buy Vibrators Here," or "Great Deals
on Lube."" Use effective text link in your site
too. "You can effectively remind your surfers or
members that you have an adult mall and what your
adult mall offers." Use text links next to images
or videos that use toys that are in your affiliate
store. You can say things like "Double your pleasure
with your own rocket vibe," and "Tie him/her up
with furry cuffs."
Toydawg says "give surfers what they want by showing
them where they can buy your products and you've
all but made the sale."
"I hear a lot from webmasters that adult stores
don't make them any money"
Toydawg hears this statement a lot. We do too. When
asked, "why?", the webmaster usually says they don't
know. After digging into their web site, usually
we find they have put up only one link and it's
probably buried in a link page somewhere. That is
just not effective. The affiliate store shouldn't
be a standalone lonely link. It should be incorporated
throughout other areas of the site in order to get
the surfer to buy on impulse.
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